Dainik Bhaskar Digital Media Deck 2026

Media Deck 2026

Our Story

Built Differently. Built Better.

In 2019, while much of digital publishing chased Google and Facebook SEO for ad revenue, Dainik Bhaskar chose product quality, trust and app experience as the growth engine.

12000+

News gathering teams across 2,500 cities in 15 states

15000+

News stories filed every single day

2500+

Videos produced daily, including vertical news video

₹800 Cr+

Invested in product, tech, content and growth since 2019

Tech That Stands Apart

Fastest Load Time

Lowest crash rate in the industry, Google Certified.

Lightest App (15 MB)

Lean footprint versus heavier social and streaming apps.

90% Viewability Rate

Well above the 50-60% viewability level common in the market.

Deep Personalisation

State-level curation plus reading habit, geo and consumption targeting.

Works on Low Networks

Optimised for Tier 2 and Tier 3 connectivity conditions.

Comparable to YouTube

An ecosystem advertisers can use like high-attention entertainment platforms.

The Numbers

850% growth has made DB one of India's fastest-growing news apps. The story is not just scale, but quality attention, daily habit and durable category leadership.

News App	Growth	Mar '26	Jan '25	Jan '22	Jan '20
Dainik Bhaskar Apps	+850%	19.7 Mn	18.9 Mn	17.2 Mn	2.1 Mn
Dailyhunt	-50%	14.6 Mn	16.9 Mn	38.2 Mn	30.7 Mn
InShorts	-50%	3.0 Mn	3.0 Mn	8.4 Mn	6.1 Mn
Aaj Tak	-25%	2.9 Mn	2.9 Mn	4.0 Mn	3.8 Mn
Dainik Jagran	--	-	0.5 Mn	0.7 Mn	0.3 Mn
Times of India	--	-	1.1 Mn	-	-

Source: Comscore | MAU = Monthly Active Users | Data as of Mar 2026

Audience

Real India. Hindi Heartland.

Go one step further with cohort targeting across geo, device, operator and content interest so reach becomes precision, not just volume.

City & Pincode

Target consumers with geo-level precision.

Content Interest

Reach readers by editorial intent and category.

Time Spent Bucket

Plan around engagement depth, not just reach.

Operator (Jio / Airtel)

Refine messaging by network affinity.

Handset Type

Match creative intensity to device capability.

Language Preference

Map messaging to audience language habits.

Our Geography

Rajasthan

Jaipur, Jodhpur, Kota, Udaipur

24%

Uttar Pradesh

Lucknow, Kanpur, Agra, Varanasi

20%

Madhya Pradesh

DB's birthplace, number one across all cities

16%

Gujarat

Surat, Ahmedabad, Vadodara, Rajkot

16%

Bihar

Patna, Gaya, Bhagalpur

Maharashtra

Nagpur, Nashik, Pune, Aurangabad

70%+ users are from Tier 2 & 3 cities: Real Bharat with real purchase influence.

Ad Formats

Five premium inventory options available on both ROS and Roadblock, shaped for contextual placement, immersive launches and high-attention video moments.

In-Feed

Premium Banner

₹125 CPM

0.30% CTR

In-Feed Video

Premium Video

₹150 CPM

High Recall

Full Screen

Stitched Banner

₹200 CPM

0.60% CTR

Full Screen Video

Video Interstitial

₹300 CPM

0.60% CTR

Premium Native Banner

In-Feed

Contextual

High Engagement

Placement

In the news feed - between editorial stories

Feel

Native, contextual, non-intrusive

CTR Benchmark

0.30% - 3x industry average display

Available On

ROS (Run of Site) & Roadblock

ROS

₹125 CPM

100% Viewable

Roadblock

₹20,00,000

1.8 Cr Impressions · 40 Lakh Reach

Format 2

Premium Native Video

In-Feed Video

Autoplay

Highest Recall

Placement

Autoplay video within editorial news feed

Feel

Motion content drives maximum brand recall - ideal for TVCs

Best For

Brand films, product launches, TVC repurposing

Available On

ROS (Run of Site) & Roadblock

ROS

₹150 CPM

100% Viewable

Roadblock

On Request

Contact DB Sales for Roadblock package

Format 3

Full Screen Stitched Banner

Full Screen

Immersive

Zero Competition

Placement

Full-screen static creative in editorial feed - dominates the viewport

Best For

Brand campaigns, product showcase, high-impact launches

CTR Benchmark

0.60% - 2x Native Banner performance

Available On

ROS (Run of Site) & Roadblock

ROS

₹200 CPM

100% Viewable

Roadblock

On Request

Contact DB Sales for Roadblock package

Format 4

Full Screen Video Interstitial

Full Screen Video

Maximum Impact

Unskippable

Placement

Full-screen video on app - in app Video Section

Best For

Brand launches, TVC repurposing, high-emotion campaigns

CTR Benchmark

0.60% - highest performing format on DB App

Available On

ROS (Run of Site) & Roadblock

ROS

₹250 CPM

80-90% Viewable · Premium Inventory

Roadblock

₹24,00,000

1.3 Cr Impressions · 37.5 Lakh Unique Reach

Format 5

New

Article Masthead

Pricing at a Glance

Transparent pricing, guaranteed visibility and a clean inventory story with no hidden complexity.

Ad Format	Placement	ROS CPM	CTR Benchmark	Roadblock Price	RB Impressions	RB Reach
Premium Banner	In-Feed	₹125	0.30%	₹20,00,000	1.8 Crore	40 Lakh
Premium Video	In-Feed Video	₹150	High Recall	On Request	--	--
Stitched Banner	Full Screen	₹200	0.60%	On Request	--	--
Video Interstitial	Full Screen Video	₹300	0.60%	₹26,00,000	1.3 Crore	37.5 Lakh
Article Masthead	Top of Article	₹120	0.25%	₹12,00,000	1.0 Crore	30 Lakh

All formats are available on ROS and Roadblock basis. 100% viewable impressions guaranteed. No agency markup.

Buying Options

Two Ways to Buy. One Powerful Platform.

Choose flexible scale through ROS or full-share impact through Roadblock, depending on whether the campaign needs continuity or a concentrated spike.

ROS - Run of Site

Best for performance and always-on campaigns

Your ad runs across all pages of the DB App.

Industry-best viewability.

Flexible budgets: start small and scale up.

Ideal for branding and New Age India reach.

Real-time targeting by geo and context.

Roadblock

Maximum impact: own the entire app for a day

100% share of voice with zero competitor ads.

Fixed, guaranteed impressions and unique reach.

Massive brand impact in a single day.

Ideal for launches, festive campaigns and events.

Every DB App user sees your brand that day.

Why DB Digital

Six reasons the DB App deserves a permanent position in an advertiser's media plan: scale, trust, viewability, engagement, Bharat access and precision targeting.

#1 Hindi News App - Unmatched Reach

25 Mn MAU, more than InShorts, Aaj Tak, TOI and Jagran apps combined, giving advertisers the biggest unduplicated Hindi digital app audience in India.

More than 90% Viewable Impressions

Industry standard is 50-60% viewability. DB consistently operates in the 80-90% viewable range, reducing wasted spend.

18 Min Daily Engagement - 2.4x Industry

Users spend far longer in-app than the industry norm, creating repeated exposure across sessions without fatigue.

Real Bharat Audience - Tier 2 & 3 Dominance

70%+ users come from the fast-growing consumption markets competitors struggle to reach deeply.

Trust Environment = Trust Transfer

Brands inherit the credibility of a trusted Hindi news environment, which matters for high-consideration categories.

Cohort Targeting = Precision at Scale

Go beyond demographics with targeting by interest, pincode, operator, device type and reading behaviour.

Dainik Bhaskar Digital Sales

India reads Dainik Bhaskar.
Your brand should too.

From everyday performance campaigns to launch-day takeovers, DB Digital offers a premium, high-viewability route into the Hindi heartland and the next wave of Indian consumption.

Explore Ad Formats See Pricing Table

25 Mn+

Monthly Active Users

8 Mn+

Daily Active Users

18 min

Daily Time Spent

2 ways

ROS & Roadblock

Ad Formats Available

Confidential · Dainik Bhaskar Group · 2026

dainikbhaskar.com · DB App · Dainik Bhaskar Digital Sales

India's #1 Hindi & Gujarati News App Now Open for Advertising

Built Differently. Built Better.

The Numbers

Real India. Hindi Heartland.

Ad Formats

Premium Native Banner

Premium Native Video

Full Screen Stitched Banner

Full Screen Video Interstitial

Article Masthead

Pricing at a Glance

Two Ways to Buy. One Powerful Platform.

Why DB Digital

India reads Dainik Bhaskar.Your brand should too.

India reads Dainik Bhaskar.
Your brand should too.